Dr. Avi Weisfogel: Finding His Passion in Sleep Disorder Treatment


Avi Weisfogel had accomplished what most people in life would consider a monumental accomplishment. He had earned a BA in biology and psychology from Rutgers University and a DDS from New York University College of Dentistry. He had become a dentist and was now known as Dr. Weisfogel. But something was missing. He was not completely fulfilled by his work.

Still, for the next fifteen years he turned his dental practice into a thriving business. The Old Bridge Dental Care in New Jersey was earning accolades and he himself was named Best Dentist for many years. It was at this time that he decided he needed a change. He just was not passionate about the world of dentistry anymore.

Weisfogel had been exploring an often overlooked area of medicine. He had seen firsthand how his dental patients had been suffering from sleeping disorders, and he was determined to find a way to help them. This led him into researching sleep apnea and other sleeping disorders. Soon he was taking courses and studying up on ways to help people that suffered from these disorders. Sleep medicine was officially his passion.

After preparing for two years and spending a fortune, in 2010, he founded a new company called Healthy Heart Sleep. Weisfogel worked with physicians around the world and advised them on the establishment and management of sleep labs. However, he went all in, and it wasn’t paying off. The amount of patients he was seeing and the business he was doing was just not making it profitable.

Weisfogel’s passion was assisting those with sleeping disorders, mainly sleep apea, but he had to find a way to make a living at it. He had a background in marketing as well, so he used what available knowledge he had to further his work.

During 2012, Weisfogel established Owner Unlimited Sleep Patient and began lecturing dentists and sharing his ideas on how to increase and serve sleep patients. Dentists are one of the main medical providers that hear their patients discuss their sleeping problems. It makes perfect sense for dentists to have one foot in the world of sleep medicine. While he taught other professionals about these disorders and the ways to correct them, he was also learning himself about how to take constructive criticism. He had to change his business up a bit more to reach more people.

Weisfogel was determined to make his business concept a success. He was learning some humility along the way. He was realizing what it meant to stay humble. In 2014, he established Dental Sleep Masters to further help dentists break into the world of sleep medicine through the use of oral appliances to treat sleep disorders.

He realized through regional marketing that he was able to bring in the customers. Weisfogel had been spending quite a bit on marketing online, in the newspapers, on tv, and through the billboards. But he learned regional marketing was paying off the best for his company.

As owner of Dental Sleep Masters, Weisfogel was drawing on an in-depth knowledge of sleep apnea. Sleep apnea can be a serious sleeping disorder that affects up to ten percent of the population. The condition has the person who is sleeping holding their breath several times during the night from just a mere few seconds to several minutes. This can lead to serious health problems such as stroke or heart disease. Weisfogel uses information he has learned to help dentists identify potential patients and to help patients eventually secure the treatment that they need to live a more productive life.

Weisfogel has credited his success on never giving up on his dream. There were times that he questioned himself after leaving his successful dental practice to achieve his new dream. He is thankful to others that have helped him along the way.

He clearly states that he prays every morning at 6am for one hour, and then has a strict schedule until 7pm. If he writes it down, he believes he will eventually get to it and achieve it. If he fails to write it down, there is a chance he will forget about it. He preaches to always write down your thoughts and ideas. If you write it down, it becomes more real.

Weisfogel also says that even though one man can achieve great things, it is important to establish a strong team around you. Having many share the same goal can definitely lead to greatness. Providing each other inspiration is an important aspect of a successful business. In doing so, individual weaknesses are strengthened as the team mentality takes over.

Lastly, Weisfogel states that it is important to have a mentor in business. It is not just enough to have a great product or idea. There are many failed businesses that have had great products, but their marketing skills were not up to par. Or the financial knowledge was not there to support the idea. He learned to pick out other business professionals that were achieving the success that he wanted. Steve Jobs was a huge inspiration to him because of his ingenuity and attention to detail. Do not waste your time learning from others that have failed in one business after another. Instead, go directly to the people that are where you want to be.

So should everyone follow their passion if they are not happy with their current situation? That answer is not an easy choice to make. The easy reply is to do what you are passionate about. However, this is not always good advice. The person would mean well, but giving someone encouragement to follow their passion to fulfill their lives can be detrimental to their overall existence.

The passion mantra should only be given when there is a clear and precise plan in place and that the person receiving the advice can actually make a living from it. Everyone should follow their dreams up to a certain point, but be certain to have a backup plan incase things start to fall apart. Some of the best advice ever given was failing to plan is planning to fail.

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