When there is a buzz coming out of the lip balm industry, you know it has to be really big news. Although EOS, Evolution of Smooth, has been making a name for themselves over the last few years, the introduction of the new vegan flavored lip balm has everyone going crazy. This new lip balm product appeals to those who are already loyal EOS customers and those who have been unable to enjoy the lip balm in the past due to certain ingredients. The clear vegan crystal flavored lip balm appeals to a wider global audience that has been responding by wiping the shelves of the new EOS product faster than it can be produced.
The EOS brand of lip balm is best known for their iconic little round dispensers, but today they have made global news by introducing their new vegan crystal flavors of lip balm. It is still the same shape that is instantly recognized, but now you are able to see through the balm to your lip products. Long-time loyal customers didn’t need any more reasons to love the product already, but now they have discovered that they actually have to buy the vegan flavors even though they didn’t need them. It’s clear, it’s organic, and it’s completely animal byproduct-free.
Despite EOS lip balm being around for a while and exploding in popularity year-to-year, the only thing that was actually keeping the lip balm from being vegan was beeswax. This year the beeswax has been removed and the entire world can enjoy the EOS lip balms, at least that is what the company had hoped for. Taking a look at the August 4th post by EOS on their Instagram page, it appears they sold out of the new vegan crystal lip balm flavors at their website the same day they were released. Even though the company expected a huge positive response to the release of the new flavors, they were taken aback by the overwhelming positive response in such short time.
One of the reasons the vegan crystal flavors sold out in record time, EOS continues to sell their top-quality products for the lowest possible prices. At only $5.49 per package, it shouldn’t come as a surprise that stock was wiped clean in one day. According to information that was later posted on the EOS website, customers were still able to buy the vegan crystal flavors at their local Walgreens, CVS, Walmart, or Target stores. Those stores saw a rush of sales of the EOS products soon after the EOS website was sold out of the vegan crystal flavors.
Looking back only a few years, Chapstick was the leader when it came to retail lip balms. Chapstick was a mainstay on supermarket and drug store shelves for over a century, and in all that time, those cylindrical tubes of lip balm felt kind of clinical, tasteless, and lacking personality. Those boring sticks were replaced seven years ago by the pastel-colored lip balm orbs produced by EOS, and due to immediate popularity, they began popping up in just about every store across the country. They started in Walgreens and Walmart, and by the time they were in Target, beauty editors at Allure and Cosmo were already singing the praises of the grapefruit and honeydew lip balm flavors.
Once the beauty editors began fanning the fire of the EOS brand of lip balm, celebrities like Kim Kardashian, Christina Aguilera, and Miley Cyrus, couldn’t fill their designer purses and makeup bags with enough of those colorful little orbs. The Evolution of Smooth brand was globally recognized overnight, appearing on fashion magazines around the world. During an interview with Fast Company, the founders of EOS explained how in that short time, their company went from nowhere to becoming the second best-selling lip balm only behind Burt’s Bees. In that first year, they were able to easily pass Blistex and Chapstick in sales, two globally recognized brands that have been in the lip balm industry for decades.
Now even though there are only two new EOS lip balm vegan crystal flavors to choose from, this is still a mighty collection that customers can not get their hands on fast enough. The growing popularity of the Hibiscus Peach and Vanilla Orchid flavors has to be in part to the coconut, Shea, and other natural oils in the lip balm, not to mention they are wax-free. What is there to not fall in love with this vegan see-through formula? Based on the overwhelming response by Twitter users, the EOS vegan crystal flavors was an instant bestseller the first week it was released. These lip balms are also packed with jojoba oil and antioxidant-rich vitamin E, dermatologist tested, and created to be hypoallergenic and petrolatum free to provide beautiful, smooth, and softer lips.
EOS has always been about taking the road less traveled, and early in the production of the organic lip balms, the company wanted to create a unique healing product that would engage the five senses. Looking more closely at the EOS lip balms, they are designed to feel comfortable in your hand, they have appealing and soothing colors that dazzle the eye, they have a unique taste on the tongue, they smell delicious, and they even make that assuring clicking sound when the orb is closed. By pricing the initial flavors at only $3, the company was not only able to compete with Chapstick, it buried the company in only a few months as far as sales.
What really set EOS apart from all the other lip balms that have been on drug store shelves for all those years ago was the decision to use only organic ingredients. EOS decided early on to create a product that had a deep emotional connection with the user. The new vegan crystal flavored lip balm is now able to give the company the ability to reach those that were being kept away from the EOS brand due to one ingredient, beeswax. These days, everyone is raving about the lip balms, and instead of simply being just another commodity, EOS chose the tagline of the lip balm that makes you smile for a good reason, and it appears to have stuck.
Further reading and reviews: https://makeupandbeauty.com/eos-lip-balm-sphere-in-pomegranate-raspberry-review/