The G.I. Joe movies might not have received tremendous critical acclaim, but the box office receipts tell the most important tale. The movies earned tremendous amounts of money around the world. That’s why the original film received a sequel. Now, a spinoff movie featuring the popular character Snake Eyes is in the works. The spinoff movie, however. doesn’t look to be directly related to the original two films. So, the “same” Snake Eyes from the live-action movies probably won’t be in the new project.
G.I. Joe: The Rise of Cobra and G.I Joe: Retaliation featured Ray Park in the role of the silent ninja. Both films, while enjoyable, came off a big-budget B-movies. Paramount probably wants the franchise to be a little more prestigious. That likely figured into the decision to start negotiations with A-list screenwriter Evan Spiliotopoulos. Spiliotopoulos wrote the massive hit live-action film version of Beauty and the Beast.
Paramount expressed an interest in rebooting the series. Choosing to reboot the series with a solo project seems rather odd. Perhaps Paramount wants to create a significant distance between the original films and the new ones. A film featuring Snake Eyes could better help reestablish the new franchise.
Paramount could be looking at Disney’s Star Wars franchise and assuming solo projects combined with ensemble films creates the formula for consistent revenues. Paramount’s executives probably also realize poor critical reviews undermines the ability to draw in the largest audience. By taking the right approach early in the developmental process, the Snake Eyes film might turn out to be something quite interesting.
Snake Eyes debuted as part of the Hasbro toy line to cash in on the 1980’s ninja craze. Larry Hama brilliantly shaped the character in the tie-in comic book published by Marvel. Today, the comic books are published by IDW.
Snake Eyes garnered popularity thanks to the character’s ability to connect with comic book readers. Snake Eyes was a pained and alienated character. Great sympathy and empathy were created in the eyes of readers. The Snake Eyes of the classic animated television series wasn’t as alienated, but similarities between the animated and print version existed.
Would Paramount choose to go in the direction of producing an R-rated Snake Eyes film? The character isn’t the type to build a family film around. Perhaps Paramount wants the film to target an older audience.