PASSION AND DESIRE: FOUNDER AND CEO EDWIN MIRANDA

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Edwin Miranda is the CEO and Founder of KOI IXS, a full-service, performance-driven marketing agency. Miranda is a stalwart believer in the power of performance marketing and is dedicated to helping global brands gain larger market shares, create meaningful customer engagement, and acquire and retain new customers. Passion plays a crucial role for KOI IXS’s mission to make every venture they partake in a success. But before KOI IXS was leading Puerto Rico’s marketing sector, Edwin Miranda was starting off with a vision.

KOI IXS was an idea that Miranda brought to life at the young age of 21.

 

“I believe that what worked at that time was my passion and desire to bringing the idea into reality,” Miranda says.

 

As a performance-driven agency, KOI IXS relies greatly on predictive analytics. In the new school of marketing, trends are constantly moving towards Attribution and Predictive Marketing. Predictive analytics has the capability of making personalized marketing a reality.

“I have always been a fan of results, of delivering and driving bottom-line results to my clients and partners but that was really difficult to measure and execute with the technology of the past,” Miranda offers.

 

Successful results of such previous marketing campaigns are quickly adding up at KOI, but the company is also concerned with furthering their industry by honing in on the type of advertising content that doesn’t feel like advertising but still drives sales.

 

No longer merely available to the largest corporations, predictive marketing is becoming more widely accessible to all marketers. “In fact,” says Miranda, “many smaller organizations are leapfrogging their larger counterparts with innovative programs.” Tomorrow’s marketing tools are starting to incorporate, “machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics.” These are the predictive analytics that realizing personalized marketing. Such approaches are no longer for the global conglomerates but instead are available to companies and organizations of all sizes. In fact, it is not uncommon for the smaller businesses to “leapfrog” their larger counterparts with marketing innovation.

 

Always working with a passionate and talented group of designers, thinkers, creators, and strategists, KOI IXS is committed to keeping passion an essential ingredient of every successful venture they partake in.

 

“I help align our vision and unite our shared creative talents to produce work that is worth creating,” Miranda says. “Leveraging a rich history of influential brand work and a passion

for marketing technology, I enjoy giving our clients the edge they need to succeed in today’s cluttered market.”

“Be bold, be passionate, make mistakes,” Miranda encourages young entrepreneurs. Speaking to his early years starting with KOI IXS’s seed idea, he remarks, “I believe that what worked at that time was my passion and desire to bringing the idea into reality. Passion is always an essential ingredient of every successful venture.”

Read more about Edwin Miranda on Ideamensch.

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