There are a lot of streaming services that are going to be introduced in the coming months. One of the companies that will be throwing their hat into the ring is Apple. The company that is mainly known for making the iPhone will be launching Apple TV+ later this year. They recently announced that the price will be $5 for each month. That price is the lowest of all the streaming services so for. It is not hard to understand why the company is offering the service for such a cheap price. Apple knows that it will have a very limited library.
Apple will also be offering a free trial period in the hopes that people will like what they see and keep the service. The plan is to eventually make the library of shows and movies larger as time goes by. Then the price of Apple TV+ can be raised. People will have less of a problem paying more each month if they are getting more for their money. Apple knows that the new Disney streaming service will be a force to be reckoned with. They will also have to deal with competition from Time-Warmer. They will offer a new streaming service that will include the complete catalog of HBO shows.
Another big competitor for Apple will be Comcast. The cable giant owns NBC. Therefore, many of the very popular NBC shows will now be available only on the new Comcast streaming service when it is launched. Apple has attracted some very big talent to their platform. They will have an original comedy series called “The Morning Show” starring Jennifer Aniston and Reese Witherspoon. It will premiere on the first of November. Apple can certainly afford to pay top talent. They are the biggest company in the world. They will need to keep attracting big stars to be in their original shows. It is the only way that Apple will be able to compete with streaming services that have bigger catalogs.
It will be very interesting to see which streaming services are able to survive. There are going to be so many that it will be impossible for people to subscribe to all of them. Therefore, they will need to make some choices. Making the monthly price of their new streaming service low was a very smart move for Apple. Will it pay off? We will have to wait and see.